Meanwhile, vast changes are occurring in the market share of mobile platforms. The company also predicts that Social & Casual games will remain the most popular genre at more than half of all games downloaded on mobile.
#ONE MOBILE MARKET 2016 PORTABLE#
Juniper pointed out that the freemium model is harder to implement on portable consoles, which mostly don't have 3G or 4G connectivity and thus wouldn't have the ability to download new content at nearly any time.įree-to-play games will dominate the mobile game market even more than today, with Juniper forecasting that only 7 percent of games will be paid for at the point of purchase in 2017. The company's study found a clear migration from portable game consoles to tablets and smartphone. Still, smartphones continue to outpace tablets, with more than $6 billion projected to be spent on them in 2016. Juniper projects that tablet gamers will spend over $3 billion on in-app purchases in 2016, which is more than ten times the $301 million Juniper calculated for 2012 tablet game revenue. "These people are really embracing the tablet form factor, and innovative gameplay devices such as the mobile based Ouya console, really appeal to them." Most of the in-app purchase revenue from tablets will be from the Far East & China and North America, and Juniper believes tablets overall will account for 86 percent of in-app spending in 2016. In particular mid-core gamers, who previously spent a lot of money and time playing games but now have jobs, families or other commitments, are driving this trend," said Rowlands. "Tablet games are growing so much because they are such an accessible way for all consumer segments to access games. The company sees tablet owners as eager gamers, downloading twice the number of games as smartphone owners.
Juniper notes that handheld videogame consoles like the 3DS are definitely being impacted by the rise in smartphones and tablets, as evidenced by Nintendo's cutting its forecast for 3DS sales by 14 percent. The fact that mobile device memory continues to rise is allowing more room for games, too. Juniper projects 64.1 billion downloads of game apps to mobile devices in 2017, compared to the 21 billion downloaded in 2012.Īccording to TechCrunch, Juniper believes mobile hardware "will become the primary screen for gamers." Juniper says that will happen with growing numbers of "sophisticated games, which allow for truly multi-platform gameplay through the use of cloud technology," according to report author Siân Rowlands. Market intelligence firm Juniper Research says in a recent report that smartphones and tablets are going to be primary device for gamers to make in-app purchases in the future. Recent reports from various research firms highlight the changes.
#ONE MOBILE MARKET 2016 ANDROID#
Android is gaining on iOS, Windows is getting a foothold on tablets and smartphones, and market share is changing around the world.
These trends are increasingly important to the game industry, as the market for mobile games is also growing at a rapid pace.
The mobile market is evolving rapidly, as hardware and operating systems continue to shift worldwide.
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